Dutch bicycle tyre manufacturer A. Dugast, supplier of many World Champions in the recent years, joins Vittoria Group, reinforcing its leadership in special, hand-made cotton and silk tyres for cyclocross, track and road racing. By uniting their know-how and capabilities, A. Dugast and Vittoria will develop ever-more advanced and innovative products, ridden by winners.
A. Dugast from the Netherlands becomes part of the Italian Vittoria Group, executing ajointly created plan to reinforce the development and production capabilities of both bicycletyre brands, building on the innovative know-how and shared global manufacturing capacities.
Vittoria, in its mission to make the most advanced bicycle tyres on the planet, aims to leverage on A. Dugast’s profound market, product and process know-how in cotton and silk tubulars, which has contributed to build a unique reputation in the industry as a pure expert of high-end specialty tyres. Vittoria’s activities in Italy and Thailand will thus benefit from the innovative power of A. Dugast, in bringing new experiences to riders.
The production facilities in the Netherlands will assure a more balanced production footprint for the whole Vittoria Group. And thanks to the A. Dugast factory, Vittoria customers can also be served with special products and limited series. As a first example, the group will create an exclusive hand-made limited-edition tubular for “L’Eroica” that will be presented shortly, to celebrate the start of this new phase.
Richard Plugge, managing director of the Jumbo-Visma’s cycling teams, comments the news: “We have worked successfully with both A. Dugast and Vittoria for many years, and have been able to count on their excellent products and support for our riders. Just this year,riders like Wout Van Aert and Marianne Vos have won many races in cyclocross and road races using cotton tyres from both brands. We are pleased that this partnership will further develop Dutch cycling excellence in an international group."
Also the team Alpecin-Fenix is using both Vittoria and A. Dugast tyres, which pleases all riders, including Mathieu Van Der Poel, a lot. They stated “We’re extremely happy with the support of Vittoria. The supple cotton casings assure excellent rolling performance, allowing our riders to use all the power in long races up to the final sprint, which led to 10 victories in the current season alone. Our CX-riders also use A. Dugast in winter doing cyclocross races. Bringing the A. Dugast brand together with Vittoria will for sure support the progress in cycling performance."
Vittoria Group has acquired the full ownership of A. Dugast. Managing Director Richard Nieuwhuis, who through the deal has obtained a minority share in Vittoria Group, will continue to run A. Dugast together with his historical employees, while taking up an active role in the Vittoria Group innovation processes. Richard Nieuwhuis comments: “In Vittoria Group we have found a partner with whom we can achieve great things for the future of A. Dugast and our products for athletes. I am thrilled to be able to contribute to the innovative drive of the team.”
Vittoria and A. Dugast will combine commercial forces globally and offer a wider range of products to their partners and customers. Vittoria Group will continue to develop and produce in its facilities in Thailand, while the A. Dugast factory in the Netherlands will also become a regional asset for circular solutions and research in sustainable products. Stijn Vriends, President & CEO of Vittoria Group, comments: “We are extremely proud to work with Richard to make the A. Dugast product range even richer and find the next levels of performance and sustainability in bicycle tyres together.”
About A. Dugast
A. Dugast is the leading brand in cotton and silk tubular tyres for cyclocross, track and road racing. Historically from France, A. Dugast was acquired by Richard Nieuwhuis in 2002 after which development & production was moved near Oldenzaal, the Netherlands. Since then, the products have become the benchmark for performance tubulars for cyclocross, used andloved by most professional riders, and winners of most races and championships. A. Dugast tyres are sold online and through selected partners globally.
Vittoria is the world’s leading brand of performance bicycle tyres, known for its unique graphene-enhanced compounds and advanced cotton & nylon casings. Vittoria produces at its factories in Thailand and sells through subsidiaries in Asia, Europe and North America. With its global R&D capabilities, Vittoria develops bicycle tyres for all performance levels in road, off-road and urban use. Vittoria Group is owned by its managers and the investment fund Wise Equity. More info on www.vittoria.com.